5 More Typography Mistakes You Can Eliminate
Performance Marketing
This is a continuation of my earlier post “7 Typography Mistakes You Can Easily Eliminate.” That post garnered quite a few reader comments, including some who pointed out “mistakes” I [...]
Google OKs Images on Sponsored Search Results
Performance Marketing
Google will allow advertisers to include images alongside sponsored search results, the company announced in a blog post on Wednesday.
Your Kids Have the Same Media Habits as You Do
Performance Marketing
When it comes to technology, you don't stand a chance against your kids. Born into a digital world, tweens—those age 7-13—have unprecedented access to devices and gadgets.
4 Methods of Maximizing and Monetizing Mobile Marketing Efforts
Performance Marketing
A recent study by Google showed nearly 75 percent of consumers surveyed said they want to see mobile-friendly sites. And if you're site isn't one of them, you may be [...]
Data Points: Social Butterflies
Performance Marketing
As much as we're attached to our screens, we still prefer looking people in the eye when we communicate. According to a survey by Ipsos MediaCT's Motion Picture Group of [...]
Forrester Throttles Down Online Outlook
Performance Marketing
Forrester Research Tuesday (Oct. 9) forecasted a 17 percent compound annual growth for online advertising spend during the next five years, down from the 20 percent yearly increases it had earlier [...]