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Tesla, the Tornado … and CX, a Tale From the Chargeless Road

Performance Marketing

CX, particularly for a brand such as Tesla, needs to catch up with the user experience of operating these art-and-science vehicles.


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6 CEOs Who Have More Twitter Followers Than Their Companies

Performance Marketing

Sure, you would probably suspect for some of the world’s biggest brands to have a mass following on Twitter, but what about the chief executive officers behind those companies? While [...]

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Twitter Has Fun With Elon Musk’s ‘D’

Performance Marketing

Elon Musk’s model D car is the most unfortunately named product since the iPad reminded consumers of feminine hygiene. So when Musk promised to "unveil the D" last night, you [...]

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6 Bold Moves That Would Jumpstart Apple

Performance Marketing

The Apple Tesla iCar is not so far fetched now, is it? It’s long been a vision of many Apple watchers that the iPhone maker could buy the electric car [...]