The 3Ls That Can Kill Your Brand. Forever.
Performance Marketing
As marketers, most of us pride ourselves for adhering to truth in advertising and being honest in all we say about our products and brands. Copywriter, strategist, social or content [...]
Tesco, Britain’s Largest Grocer, Leaves Wieden + Kennedy for BBH
Brand Marketing
The London office of Bartle Bogle Hegarty is the new creative lead for Tesco, the U.K.'s largest retailer and one of the country's biggest ad spenders, at nearly $170 million [...]
Tesco Puts On an Insane Christmas Light Show, Proves Commitment to Holiday Spirit
Creativity
The annual British Christmas ad wars are heating up, and Tesco wants people to know it's armed with lots of the obligatory bright lights and endearingly ridiculous ornaments. A new [...]
Marketing Success Is (Almost) All About the Data: Optimizing Customer Loyalty Behavior Initiatives
Performance Marketing
Much of what I've learned over the years about sales, marketing and customer service has to do with the critical importance of customer data, and how those data are converted [...]
Bad Grammar Are Bad for Branding
Brand Marketing
Just in case you haven’t checked in a while, the English language continues a steady slide into the ditch—and it’s not just texting that’s to blame, it’s marketing. Whether online [...]
5 Awesome Branded Twitter Plays of 2013
Performance Marketing
For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it [...]