A star is born! The infant in this BBH London campaign for first aid awareness group St. John Ambulance is quite the thespian. Little Lucy turns in a powerful performance, plugging the availability—today only, Oct. 13—of a free babygrow (a kind of stretchy onesie) at select Tesco stores throughout the U.K.
Are you judging potential Valentines based on their … baskets? If so, British supermarket chain Tesco has the perfect campaign for you. BBH Live put out a call for a range of single folks—not actors—and asked what they'd put in their shopping baskets for a Friday night at home if they had £20 (about $30) to spend.
Boy, a lot of creeps work at Tesco these days. Or so it would seem from BBH London's "Spookermarket" campaign, which includes an amusing 90-second hidden-camera video, shot in one of the British chain's stores.
Unilever's existing roster shops on Axe remain in place—including Bartle Bogle Hegarty, Lowe Ponce and R/GA—but newcomer 72andSunny is taking on a significant role.
The London office of Bartle Bogle Hegarty is the new creative lead for Tesco, the U.K.'s largest retailer and one of the country's biggest ad spenders, at nearly $170 million a year.
The annual British Christmas ad wars are heating up, and Tesco wants people to know it's armed with lots of the obligatory bright lights and endearingly ridiculous ornaments. A new TV commercial from the supermarket chain and Wieden + Kennedy London dramatizes everyman preparations for the holiday—pulling tangled string lights out of the dusty attic, scaling a ladder with a wobbly reindeer, and grinning slack-jawed as a two-story inflatable Santa reaches full stature.
Just in case you haven’t checked in a while, the English language continues a steady slide into the ditch—and it’s not just texting that’s to blame, it’s marketing. Whether online or on the packaging, brands seem to be forgetting the spelling and grammar we all supposedly learned in grade school.
For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it comes to capturing real-time engagement.
Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very seriously.
In Britain, where Christmas ads are a pretty big deal, the battle for this season's supremacy continues with the Tesco ad below, from Wieden + Kennedy in London. And it couldn't be more different from John Lewis's lavish animated production.