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Adidas’s Tribute to Andy Murray Is Pretty Sweet, Too

Creativity

Robinsons isn't the only British brand drafting off Andy Murray's historic win at Wimbledon yesterday. The Adidas ad above, posted to Twitter, is nice and simple and a worthy tribute. [...]


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Love 15: The Most-Viral Tennis Ads Ever

Creativity

With the Wimbledon final looming on Sunday, it feels like a good time to look at some classic tennis ads. Unruly Media has a nice list of the most-shared tennis [...]

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Love 15: The Most-Viral Tennis Ads Ever

Brand Marketing

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Perspective: The Backhand Boys

Brand Marketing

In the early 1970s, long before there were high-tech carbon-fiber tennis racquets and nitrogen-pressured tennis balls to help, Roscoe Tanner pioneered the sudden-death serve. He could send the ball screaming [...]

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British People ‘Like’ Andy Murray, but Could Like Him More

Creativity

Tennis star Andy Murray seeks to shrug off his gruff demeanor and appear more likable in this commercial for Head racquets. In the spot, which lasts too long and plays [...]

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WTA’s Striking New Ad Campaign: Exploitative or Just Awesome?

Creativity

A new global ad campaign for women's tennis tries to capture both the grit and the glam that have become the calling cards of the sport's modern stars. And while [...]