Does Nike’s New Ad With Nick Kyrgios Make Light of Mental Illness?
Creativity
Australian tennis star Nick Kyrgios' temperamental behavior, and frequent perceived lack of effort, are the subject of a new online Nike ad. But not everyone is happy with the message [...]
Right on Cue, Beats by Dre Smashes an Ace of an Ad With Serena Williams
Creativity
It's a good time to make an ad with Serena Williams, and Beats by Dre has done a particularly good job of it. Hot off the tennis star's sixth U.S. [...]
A U.S. Open Billboard Is Being Updated Daily to Include the Most Memorable Moments
Creativity
If you like good tennis and cool murals, then the U.S. Open has an advertising campaign for you. The tournament's organizers are paying an artist to climb up to a [...]
New Yorkers Try to Quiet Union Square From a U.S. Open Umpire’s Chair in Heineken Stunt
Creativity
Chair umpires in tennis have a thankless job. Sure, they have real work to do, but they spend much of their time babysitting the crowd—and sometimes even babysitting the players.
SportsCenter Ad Discovers Secret to Rafael Nadal’s Success With the Ladies
Creativity
Fresh from his U.S. Open triumph, Rafael Nadal comes on like the candy man in ESPN's latest tongue-in-cheek SportsCenter spot from Wieden + Kennedy in New York. Network personalities John [...]
Sports Fans Slowly Move From TV to the Internet
Performance Marketing
For sports fans, nothing beats the big screen, with 94 percent of fans watching sports on TV. However, digital media are gaining in popularity. Sixty three percent of fans went [...]