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Twitter Powers Social Video for U.S. Open and Heineken

Performance Marketing

Twitter has struck a video-based deal with the United States Tennis Association and Heineken for the U.S. Open, which began today.


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House GOP Throws Support Behind Comcast In Tennis Channel Case

Convergent TV

Ever since the Federal Communications Commission's administrative law judge ruled that Comcast must move the Tennis Channel to the same programming tier as Comcast-owned Golf Channel, Comcast has been trying [...]

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Tennis Channel Wins Carriage Complaint vs. Comcast

Convergent TV

The Tennis Channel won a major victory in its long-standing carriage complaint against Comcast. Federal Communications Commission administrative law judge Richard Sippel ruled that Comcast must move Tennis Channel to [...]

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Comcast Sticking to Its Guns in Fight With Bloomberg

Convergent TV

WASHINGTON—Comcast has filed its formal response to a Federal Communications Commission complaint from Bloomberg, which alleges the cable giant violated one of the conditions regulators imposed on its merger with [...]

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FCC Says Comcast Illegally Discriminated Against the Tennis Channel

Convergent TV

Comcast and the Federal Communications Commission will be in front of Chief Administrative Law Judge Richard Sippel today, arguing over the cable provider's treatment of the Tennis Channel.

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Yesterday’s stars never die in U.S. Open ads

Creativity

Picture, if you will, a giant Billie Jean King, circa 1973, floating majestically over the Manhattan skyline to the strains of Beethoven's "Ode to Joy." Until now, that's been a [...]