Tempur-Pedic Knows Exactly What Every Sleep-Deprived Mom Wants for Mother’s Day
Creativity
Hallmark's "Put Your Heart to Paper" campaign featured interviews with people who didn't know their moms were watching. Now, Tempur-Pedic has hit it big with the opposite—interviews with moms who [...]
Huge Wins Tempur-Pedic Digital
Brand Marketing
Tempur-Pedic hired Interpublic’s Huge L.A. as its new digital agency, following a six-month review. Razorfish, the Publicis Groupe incumbent, did not participate.
Carmichael Lynch Wins Tempur-Pedic
Brand Marketing
Facing increased competition and shareholder pressure to reduce advertising costs, specialty mattress maker Tempur-Pedic has moved to Minneapolis’ Carmichael Lynch as its lead creative agency.