Will Ad Spending Really Be ‘Sluggish’ in 2016?
Performance Marketing
I was surprised as anyone to see reports last month from GroupM that ad spending may only muster modest growth of 4.5 percent in 2016 — after 4.3 percent growth [...]
Mad Men Is About People Working in an Office. Black Mirror Is About Advertising
To many, Mad Men is a show about advertising, but to those in the advertising business, we know it is really a period piece drama set in an agency. We [...]
The Spectacle of NewFronts Is Over. Now the Real Work Begins for Publishers
Brand Marketing
The 2015 NewFronts are over. For the past two weeks in New York City, the momentum of digital video industry's growth was truly visible.
In a World of Long-Form Video, Make Your Ads Count
Brand Marketing
Video is the most powerful medium of digital media today. Bold statement, right? Sure, we all appreciate weirdly (maybe uncomfortably) funny cat videos, inspiring news segments about hometown heroes, and [...]
Welcome to the Era of Purposeful Viewing
Brand Marketing
No one watches crap on TV anymore. This is how Jeffrey Cole, research professor and head of the Center for the Digital Future at the USC Annenberg School, succinctly sums [...]
College Football Playoff Quickly Becomes a TV and Social Media Power Player
College football, which culminates Monday night with its first playoff championship game, is either in the process of building its own version of the Super Bowl or is setting the [...]