What Powers Creative Excellence at Cannes? Oftentimes, It’s Envy
Brand Marketing
If there's any common theme in the advertising business culture, it's envy. You only need to read a few comments deep on any advertising blog to feel the barely disguised [...]
Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners
Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between [...]
How More Precise Data Science Will Be Advertising’s Ultimate Savior
Brand Marketing
For the past 25 years, advertising's share of total marketing spending has trended slowly downward. Until recently, that is.
The National Association of Realtors Finds Its Perfect Pitchman in Modern Family Dad
Realtor Phil Dunphy, a key character on ABC's award-winning comedy Modern Family, is the star of Arnold Worldwide's latest initiative for the National Association of Realtors.
Journalism: Where Are We Going and Who Will Pay for It?
Performance Marketing
What a time to be a chronicler of news. In 2015, being a newspaper journalist just overtook lumberjacking as the worst job in America — posting a 13 percent decline [...]
How Television Has Become the Newest New Media
As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you're asking many questions to ensure your campaigns are getting [...]