How I Cut the Cord and Learned to Love OTT
Performance Marketing
Just how many months — no, years — does it take for a logical, clear-headed, money-conscious, well-informed consumer to overcome inertia, cut the cord in his home television habits, and [...]
8 Predictions for Digital Video in 2017
It's pretty clear on the verge of the end of the year that 2016 has been a truly extraordinary year for digital video. Anna BagerKevin Scanlon for Adweek
5 Things You Should Know About Addressable Ads as More Dollars Shift to Digital
Brand Marketing
The momentum behind addressable TV, delivering household-specific advertising based on an advertiser-defined target—regardless of programming or time of day in both live and playback modes—has reached an important inflection point [...]
How to Fix the Problem When Big Data Fails in Digital Media Planning
Brand Marketing
Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter [...]
Why It’s Time to Kill Advertising as We Know It and Start Building ‘Storyworlds’
Brand Marketing
After spending last year completing a feature film, I came back into the advertising industry energized, fresh eyed, and realized something pretty profound. This is the most exciting time in [...]