Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail.
Erin McGee has been North American vp of marketing for HTC for three months, and she's dead-set on taking the brand in a new direction.
In 1975, Sears created a now-famous TV commercial in which it parked a car atop a frozen Minnesota lake, left it there for the winter and then miraculously got the engine to start. The spot was for DieHard, and it helped to make it the No. 1 auto-battery brand in the U.S. Now, nearly 40 years later, that ad is back. Sort of.