telenovelas

Tostitos Created a Ridiculously Amusing Telenovela to Promote Its New Spicy Chips

The rollout of new chips and salsa products isn't inherently dramatic. Nobody waits in line for hours as they would for, say, a new iPhone. But that doesn't mean you can't create drama, which is exactly what Tostitos and Goodby, Silverstein & Partners are doing. 

Kids Are Watching the Weirdest Stuff on TV—and It’s Not Always From Kids’ Networks

The kids market is a place where fierce competition rages between otherwise cuddly characters like Bugs Bunny and Mickey Mouse (yes, both are still around, albeit in newer, hipper incarnations), but it turns out there’s a contingent of children watching stuff that isn’t marketed to or made for them at all.

Univision and Telemundo Are Battling It Out on a Digital Front

Alicia Menendez is a digital and mobile junkie.

Fox Launches Hispanic-Targeted Broadcaster MundoFox

Fox has launched Spanish-language broadcast net MundoFox, as promised, on no fewer than 50 affiliates (21 of them full-power stations) throughout the country.