Facetime: Network Upfronts in Full Swing
Brand Marketing
This week, across New York City, tv networks presented the best of their talent, programming and execs to advertisers in a bid to the fall lineup. Samantha Bee got laughs [...]
Here’s How Telemundo Plans to Help Brands Market to Millennials
Telemundo boasts one of the strongest reaches across social media, with roughly 60 million fans and followers. It now wants to share its expertise with brands. NBCUniversal Telemundo Enterprises' Digital [...]
Why This Broadcaster Is Going Beyond TV to Wearables and VR
When Telemundo celebrates the best in U.S. Latin pop culture with tonight's fourth-annual Premios Tu Mundo, live from Miami's American Airlines Arena at 8 p.m., the Hispanic broadcaster will have [...]
How MasterChef Junior Helped Rescue Fox’s Season
As Fox's schedule imploded last fall, the network found itself with an enormous hole to fill: Tuesdays at 8 p.m. where reality misfire Utopia (one of its four freshman flops) [...]
Facetime: Networks Parade Casts and Execs During Upfront Presentations and Parties
Brand Marketing
This week, TV’s brightest stars and entertainment’s biggest execs took to auditoriums and concert halls across New York to show advertisers what they’ve got.
Telemundo’s ‘Never Say Never’ Strategy Is Working
Back when he was an ad buyer, Mike Rosen never thought Telemundo would be able to give a serious ratings challenge to the nation's dominant Spanish-language network, Univision. Now, as [...]