Axe Falls at Allbritton’s TBD.com
Performance Marketing
Allbritton Communications has had some big success with Politico, but has its latest Web experiment already fallen on its face? In a major turnabout for TBD.com, the site Allbritton launched just [...]
Michael Wolff: AOL-HuffPo Milestone Duly Noted
Performance Marketing
The content rollup has begun. Say this for Tim Armstrong: He’s stayed on message, turning his inchoate business into a potentially reasonable collection of content assets—a manly bid to save [...]
AOL Acquires The Huffington Post
Performance Marketing
In a blockbuster move aimed at reinventing the company, AOL has acquired The Huffington Post for $315 million. As part of the stunning agreement, Huffington Post co-founder and editor-in-chief Arianna Huffington [...]
Editorial Off the Charts
Performance Marketing
On Jan. 28, as the protests in Egypt escalated, Mohamed Nanabhay—who runs Al Jazeera’s English Web site—noticed traffic was exploding using a real-time analytics tool called chartbeat. By the end [...]
Newsweek, MSNBC Sever Traffic Ties
Performance Marketing
One of the supposed advantages of the combined NewsBeast was that The Daily Beast would get the benefit of Newsweek’s much bigger audience. Now, it looks like that advantage is [...]
Hulu and Viacom Make Amends, Expand Partnership
Viacom and Hulu are back in business together. After yanking the popular Comedy Central shows The Daily Show With Jon Stewart and The Colbert Report off the video site last [...]