Telecom

This Japanese Cellphone Company’s Shrimp Gun Will Make Your Day

We came here from the Internet as fast as we could to tell you of a brand-new development in seafood technology: the fried shrimp gun. With flour, egg yolk, tempura flakes and a soupçon of billowing fire, you can blast your shellfish craving into oblivion, apparently. 

AT&T Has to Pay $105 Million for Overcharging Customers

Federal Communications Commission chairman Tom Wheeler held a press conference alongside colleagues from the Federal Trade Commission and the states attorneys general today to publicly reprimand AT&T for "cramming"—adding fees that customers didn't authorize to phone bills—over the last eight years.

See How Droga5 Actually Made the Insanely Intricate Sets for Moto’s New Ads

Who needs CGI when you can build your own outlandishly complex ad props by hand? Clearly Droga5 is up to the challenge, as illustrated by the behind-the-scenes video just released by the agency to recap how it created four new spots for Motorola Mobility.  The ads—for the Moto X and Moto G smartphones, Moto 360 smartwatch and Moto Hint wireless earbud—slowly reveal their interconnected prop designs, showing the complete set in the closing frames. Despite sharing one large sound stage and production crew, the ads each feel completely unique, with the unifying factor being a flowing sense of shot planning and craftsmanship. It's a nice continuation of what we saw in the agency's earlier spot for the Moto E, which turned a 3-second drop into an epic 60-second journey. Check out the behind-the-scenes photos and videos below, followed by the finished product and credits.

Ad of the Day: Charter Will Help You Cook a Live Octopus, Unless You’re a Big Softy

Who needs Shark Week? An octopus steals the show in Charter Communications' latest campaign touting its Spectrum fiber-optic network.

Russian Models Troll Instagram With Super-Sexy Hashtags and Photos That Won’t Load

There's nothing worse than waiting for something to download on your phone, especially if you are a 14-year-old boy waiting for sexy models to appear in your Instagram feed.  BBDO Moscow and Russian telecom MTS collaborated to baffle the crap out of followers of popular Instagram bloggers Victoria Bonya, Alena Vodonaeva and Anna Sedokova. In one of the troll-iest social media plays ever, these attractive Insta-celebrities posted photos captioned with the following hashtags: #sexy #oiled #myself #six #hot #naked #pumpedup #guys #red #latex #ass #withanimals #cat #bear #horse #experimenting #crazy #positions #wow #amazing #ohmygod. Except the photos never loaded. In fact, they were just images of the loading screen. Comments and engagement went through the roof as horny teens, animal lovers and basement dwellers freaked out upon realizing the images weren't going to load at all. The models followed up by posting ads promoting MTS's new 4G service and apologizing for the false expectations.  What is unclear is how the users reacted to having their dreams shattered.

Inside BBDO’s Harmonious New Brand Campaign for AT&T

IDEA: Wouldn't it be nice if everyone broke into song in a commercial and it felt somewhat natural and not like a cheesy Broadway show?

Ad of the Day: Vodafone Salutes Emergency Responders in Quietly Explosive New Ad

Grey London takes an unconventional approach for Vodafone U.K., focusing on British emergency responders, more than three-quarters of whom, we're told, use the telecom's services.

Retail, Automotive Biggest Spenders in 2013

The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue for the year was still up 0.9 percent to $140.2 billion, according to a new report

Apple and Comcast in Talks for Streaming Partnership?

Could Comcast users say goodbye to fuzzy, buffering videos and hello to fast, HD-quality content thanks to a rumored deal with Apple? 

Ad of the Day: Will the World’s Second-Oddest Family Be a Winner for Sprint?

Dad is a hamster, voiced by Andrew Dice Clay. One son, played by new Saturday Night Live cast member Kyle Mooney, is supposed to be at college, except he's home most of the time. Another son is an eccentric drawn to scrapbooking and ventriloquism. The sole daughter speaks only in French. Mom is actually normal (i.e., exceptional by being unexceptional).