Ready or Not, Here Comes Your First Big Weepy 2015 Holiday Prank Commercial
Creativity
'Tis the season for heart-tugging brand videos. Wait, already? Just as the holidays seem to come ever earlier in the retail universe—Christmas displays regularly pop up before Halloween—at least one [...]
Ad of the Day: Virgin Mobile’s New Campaign Is the Ultimate Rickroll
Brand Marketing
The sudden appearance of Rick Astley usually means you've been duped. But 180LA and Virgin Mobile now want it to communicate the opposite.
FCC Chairman Tom Wheeler: The Internet Now Has the Referee It Needs
Performance Marketing
In his early evening keynote appearance at Mobile World Congress on Tuesday, Federal Communications Commission chairman Tom Wheeler essentially continued his victory lap five days after his agency
The Winners and Losers in the FCC Ruling for Net Neutrality
Performance Marketing
In a historic decision today, the Federal Communications Commission voted 3-2 in favor of net neutrality by preventing broadband providers from throttling high-traffic services like Netflix.
Super Bowl Ad Tracker: Everything You Need to Know About 2015’s Big Game
Brand Marketing
Welcome to Adweek's 2015 Super Bowl Ad Tracker, a frequently updated roster of the brands and agencies taking part in the year's biggest advertising event.
More Top Media Publications Trust Programmatic For Premium Ad Inventory
Performance Marketing
More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media [...]