Flying Notebooks Chase Students Around in This Drone-Packed Ad for a Scanning App
Creativity
What's an appropriate visual metaphor for an app that lets you scan handwritten notes to your smartphone? If you're U.K. stationery brand Oxford, it's a drone that follows you everywhere, [...]
One Direction Unveils Best Kik Campaign Ever
Performance Marketing
One Direction, the UK boy band with perfectly mussed hair, got the message about messaging apps. The group and its label Sony Music are reaching fans through a new campaign on [...]
Viddiverse Is Designed to Be a YouTube/Vine for Kids
Performance Marketing
"Just one more video and that’s it.”
Facebook Admits Teens Not as Active on Network
Performance Marketing
Facebook appears to be losing its youth appeal, with the company admitting for the first time a slight decline in teen usage on the social network.
Does the American Shopping Mall Have a Second Life?
Brand Marketing
Here’s how to have a good time at the local shopping mall,” a reviewer called Bunny E. posted on Yelp this past February. “Load the ‘Dawn of the Dead’ soundtrack [...]
DreamWorks to Buy Youth-Oriented YouTube Network
Performance Marketing
DreamWorks Animation will pay $33 million for a tween- and teen-oriented YouTube network, The Wall Street Journal reported.