Teens

Flying Notebooks Chase Students Around in This Drone-Packed Ad for a Scanning App

What's an appropriate visual metaphor for an app that lets you scan handwritten notes to your smartphone? If you're U.K. stationery brand Oxford, it's a drone that follows you everywhere, lugging your paper notebooks.

Why American Eagle’s Next CMO Should Maintain Its Already Positive Flight Plan

Michael Leedy's eventual successor as chief marketing officer at American Eagle Outfitters should consider boosting the brand's digital outreach while doubling down on simple, honest messages like the acclaimed "Real" campaig

FDA Turns to SkyDoesMinecraft to Create Anti-Smoking PSA

When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a bit skeptical about his plans.

Where Teens Spend Their Time Online When Not on Facebook

Despite reports that young people are moving away from Facebook, they’re still using the social network in big numbers—fully 66 percent of people 14-34 say they’re frequent users, according to The Cassandra Report, Fall/Winter 2013 edition.

Awesomeness TV and Wet Seal Launch Branded Web Series

Dreamworks’ teen-targeted digital video network Awesomeness TV has teamed up with Wet Seal to produce a new branded series, The Intern.

One Direction Unveils Best Kik Campaign Ever

One Direction, the UK boy band with perfectly mussed hair, got the message about messaging apps. The group and its label Sony Music are reaching fans through a new campaign on Kik, the Canadian mobile messaging service with 95 million registe

Viddiverse Is Designed to Be a YouTube/Vine for Kids

"Just one more video and that’s it.”

Facebook Admits Teens Not as Active on Network

Facebook appears to be losing its youth appeal, with the company admitting for the first time a slight decline in teen usage on the social network.

Does the American Shopping Mall Have a Second Life?

Here’s how to have a good time at the local shopping mall,” a reviewer called Bunny E. posted on Yelp this past February. “Load the ‘Dawn of the Dead’ soundtrack on your MP3 player and go to the mall between 7-8 a.m. (before they even turn on all the lights). Hit play and immerse yourself in a post-apocalyptic nightmare world.

DreamWorks to Buy Youth-Oriented YouTube Network

DreamWorks Animation will pay $33 million for a tween- and teen-oriented YouTube network, The Wall Street Journal reported.