Ted Royer

How to Write the Perfect Tagline? Read It Aloud Like You’re Al Michaels

Taglines. Companies love them. Some real people notice them occasionally. And others think they're outdated or stupid. Some brands have ditched them completely. But they aren't going away any time soon.

Behind the Scenes of the Bleak, Hilarious Future Selves Envisioned by Agency Leaders

The new call for entries campaign for the AICP Awards jumps forward 35 years to interview five creative leaders after they've fallen from grace. Grey's Tor Myhren finds himself in a prison orange jump suit after kidnapping the E-Trade baby.

David Droga Talks Management Moves

As the saying goes, success has many fathers and failure is an orphan.