Alt Image Text

The 3 Big Challenges Marketers Face When Building a Marketing Tech Arsenal

Performance Marketing

It’s household knowledge that digital technology is continuously disrupting the practice of marketing. New tools mean new capabilities to reach and engage with potential customers in new ways. An expanding [...]

Alt Image Text

Technology Makes Direct Mail Irresistible

Performance Marketing

With great ROI, marketers continue to use direct mail. However, direct mail marketing that works today is vastly different than five years ago. Take a look at the pieces you [...]

Alt Image Text

Survey: Marketing Leaders Responsible for More Than Ever

Performance Marketing

The early results from our Marketing Leadership Survey are in, and a shocking percentage of marketers say the job has changed dramatically in just five years. Marketing leaders have acquired [...]

Alt Image Text

Marketing AI Is Overhyped, and That’s Good

Performance Marketing

Today, marketing AI is a know-it-all with a short resume. Just like Big Data and personalization, it is also a catch-all phrase that is becoming harder to define. As a [...]

Alt Image Text

Why Publishers Are Shifting Focus to Engagement Metrics Over Pageviews

Media

Metrics is one of those words… one of those soulless new media words… Modern. Mechanical. Menacing. Say it out loud three times and you risk being forever haunted by a [...]

Alt Image Text

No Longer Just Purveyors of Ad Space, Publishers Must Learn to Sell Their Content Expertise

Media

Forrester predicts that 2018 will be the year that the display advertising bubble bursts, and that brands will significantly reduce their ad spend. In a recent report sharing 2018 forecasts, [...]

Alt Image Text

How Programmatic Is Changing the Way Salespeople Work with Ad Operations

Media

Digital ad spending through programmatic channels continues to grow at a rapid pace. According to eMarketer, digital spending through programmatic channels will account for 78% of all digital revenue in [...]

Alt Image Text

Key Elements of Complete Personalization

Media

Check out even more about personalization and artificial intelligence with FUSE Enterprise. I have been writing about using “model-based” personas stemming from a 360-degree customer view for proper personalization for [...]

Alt Image Text

6 Ways to Grow Revenue With Digitally-Printed Magazines

Media

Magazine publishers typically develop informal rules of thumb to help speed decision making and proposal writing: Don’t go back to press with an issue unless you can justify printing at [...]

Alt Image Text

What Consumer Marketing Will Look Like in 2025

Media

We can see a lot of ways commerce is changing today. Amazon and other ecommerce putting pressure on retail, customer experience trumping brand message, consumer interaction moving to the web [...]