The 3 Big Challenges Marketers Face When Building a Marketing Tech Arsenal
Performance Marketing
It’s household knowledge that digital technology is continuously disrupting the practice of marketing. New tools mean new capabilities to reach and engage with potential customers in new ways. An expanding [...]
Technology Makes Direct Mail Irresistible
Performance Marketing
With great ROI, marketers continue to use direct mail. However, direct mail marketing that works today is vastly different than five years ago. Take a look at the pieces you [...]
Survey: Marketing Leaders Responsible for More Than Ever
Performance Marketing
The early results from our Marketing Leadership Survey are in, and a shocking percentage of marketers say the job has changed dramatically in just five years. Marketing leaders have acquired [...]
Marketing AI Is Overhyped, and That’s Good
Performance Marketing
Today, marketing AI is a know-it-all with a short resume. Just like Big Data and personalization, it is also a catch-all phrase that is becoming harder to define. As a [...]
Why Publishers Are Shifting Focus to Engagement Metrics Over Pageviews
Media
Metrics is one of those words… one of those soulless new media words… Modern. Mechanical. Menacing. Say it out loud three times and you risk being forever haunted by a [...]
No Longer Just Purveyors of Ad Space, Publishers Must Learn to Sell Their Content Expertise
Forrester predicts that 2018 will be the year that the display advertising bubble bursts, and that brands will significantly reduce their ad spend. In a recent report sharing 2018 forecasts, [...]
How Programmatic Is Changing the Way Salespeople Work with Ad Operations
Digital ad spending through programmatic channels continues to grow at a rapid pace. According to eMarketer, digital spending through programmatic channels will account for 78% of all digital revenue in [...]
Key Elements of Complete Personalization
Check out even more about personalization and artificial intelligence with FUSE Enterprise. I have been writing about using “model-based” personas stemming from a 360-degree customer view for proper personalization for [...]
6 Ways to Grow Revenue With Digitally-Printed Magazines
Magazine publishers typically develop informal rules of thumb to help speed decision making and proposal writing: Don’t go back to press with an issue unless you can justify printing at [...]
What Consumer Marketing Will Look Like in 2025
We can see a lot of ways commerce is changing today. Amazon and other ecommerce putting pressure on retail, customer experience trumping brand message, consumer interaction moving to the web [...]