Intuit’s CMO On How ‘Grit and Resilience’ Shaped Her Career
Lara Hood Balazs’ journey from Seattle to CMO of Intuit was forged with grit and resilience, in no small part to having entered the workforce during a recession. It was, [...]
Goodbye, Amazon HQ2 — But With Luck, Not So Many Tech Jobs
Performance Marketing
As a taxpayer and resident of New York City, it was hard to see Amazon reverse its decision to locate in Long Island City — the part of Queens that [...]
The ‘Algorithmification‘ of Everything
Performance Marketing
If I had asked any of my schoolmates what an “algorithm” was, their eyes would have glazed over and they would probably have asked me what I had been smoking. [...]
3 Session Highlights for the 2018 FUSE Digital Marketing Summit: AI, Analytics, & How to Size Up Your MarTech Stack
Performance Marketing
The FUSE Digital Marketing Summit is quickly approaching. Subscribers to the FUSE Digital Marketing Newsletter should already have a sense of what we’ll be covering at the summit, but I [...]
Q&A: How Will AI Help Marketers Tap Their Data Wells?
Performance Marketing
There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly [...]
5 Marketing Capabilities for Customer-Centric Digital Transformation
Performance Marketing
A couple of months ago we discussed what marketing capabilities are needed for a digital transformation. Let’s now address the additional capabilities required to transform a traditional marketing organization into [...]
3 Tools Every Marketing Leader Should Use
Performance Marketing
The other day I was asked what tools I think are important for marketing. So I answered. Here are three tools I would encourage every marketing leader to use (and [...]
3 Tips for Dealing With the Stress of MarTech-Driven Marketing
Performance Marketing
As a marketer in today’s data-driven world, it is very hard to keep your head on straight. With thousands of martech solutions in the market vying for your attention, combined [...]
Exploring the Use Cases for Customer Data Platforms
Performance Marketing
The key to the successful adoption of a CDP and its capabilities is a deep understanding of the use cases and how they apply to your organization. The use cases [...]
Creating a Culture of Wow Customer Experiences
Performance Marketing
I have urged many companies to differentiate on the basis of wow customer experiences, because the bar is so low. It’s also easier for a small and mid-size company than [...]