Brandweek Masterclass: The Modern Customer Journey
The customer journey has been evolving for the past 20 years – no question the pandemic has sped up that pace. The shift to online has been swift and to [...]
Brandweek Masterclass: Navigating The Elevated Role of Marketing
With the global pandemic and social unrest, the role of marketing has been put under the spotlight like never before. Learn how to embrace an evolving role, how to ensure [...]
CMOs of Condé Nast and Intuit Talk Agility and Speed
Deirdre Findlay and Lara Balazs dive deep into the difference between agility and speed, empowering their teams and taking on new roles in the midst of the Pandemic.
How HP’s Gene Paek Blends Creativity With Innovation
Gene Paek, HP's Global Head of Digital Experience and Innovation shares the importance of blending creativity with technology and leaning into diverse teams.
1 Year Later: Gen Z College Students Weigh in Again on Personal Data Collection
Performance Marketing
Last February, I reported on some of the things my Gen Z students wrote in response to an assignment about who gains the most from the value exchange of convenience-for-personal-data. [...]
Developing Technology Standards to Support Privacy Regulations of the Future
Performance Marketing
Advertising has played a vital role in the Internet’s mass adoption. But, as the industry evolved, consumer privacy took a back seat. Today's technologies provide an opportunity to rebuild the [...]
When Your App Gets Acquired by Squarespace: Tech Entrepreneur Andy McCune Talks Big Ideas
Just two years ago, Andy McCune co-founded the popular social stories template app Unfold, which has already amassed over 9 million monthly users including celebrities like Selena Gomez and Camila [...]
How Jebbit Is Changing The Way Brands Collect First-Party Data
With consumers’ trust in brands declining to not-so-surprising lows, marketers need to be smart – and creative – about how they get and use customer data. Enter Jebbit. Co-founder Jonathan [...]
Is Quality, Sustainable Marketing the Key, or Is Bigger Better?
Performance Marketing
We are certainly increasingly "digitally distracted." How can we not be, with a smartphone in hand, WhatsApp, LinkedIn, Facebook, and the toxic Twitter — binging and buzzing with notifications of [...]
Industry Q&A: What’s Up With B2B Marketing in Argentina?
Performance Marketing
I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. The students were pretty enthusiastic about the concepts and tactics [...]