TechMedia Network

Purch Mulling an IPO

Purch is looking for ways to get to the next level, and one leading option is allowing the public to buy shares. "I would consider the IPO as one possible path, amongst other paths, in the next 12 to 24 months," Purch CEO Greg Mason told Adweek.

How Native Advertising Will Change in 2014

Native advertising was all the rage this past year, as online publishers and marketers grappled for new (or repackaged) ways to get the attention of ad-weary consumers. Brands and publishers created entire divisions to produce the ads that mimic editorial content, while vendors sprang up to try to scale their distribution.