From AI & Blockchain to Future of Mobile & The Economist’s “Marketing Holy Grail” — Here’s How the FUSE Program is Shaping Up
Last week I discussed the format of the FUSE tech summit we’ll be holding in Philly September 12-14. One key component of FUSE is the forward-looking general sessions, where media [...]
Forget Drones. This Year’s SXSW Will Usher in the Era of Real-World Robots
Performance Marketing
If FaceTime and Siri already make you feel like you've been transported into a Jetsons episode or a scene from Blade Runner, buckle up.
Here Are 16 Tips to Survive and Thrive at Cannes Lions 2015
Brand Marketing
Julie Thompson has been riding her scooter at Cannes Lions for the last 16 years and has not only seen it all in terms of attendee behavior, crisis and sometimes [...]
KitKat Changes Its Name to ‘YouTube Break’ on 600,000 Candy Wrappers
Performance Marketing
The love affair between a particular tech giant and chocolate-covered wafer continues. Nestlé candy bar KitKat is being temporarily rebranded as "YouTube Break," with the new name appearing on 600,000 [...]
SXSW: Did It Really Matter for Marketers and Agencies?
Brand Marketing
Looking back on the week that was SXSW Interactive, one has to wonder if it was worth so much focus, hype and investment.
7 Ways SXSW Is Starkly Different From Mobile World Congress
Performance Marketing
With Mobile World Congress now in the rearview mirror and South by Southwest coming up this weekend, let's take a moment to compare the late-winter, tech-based marketing festivals. Here are [...]