The Technology Behind Black Friday Deals
Performance Marketing
Every marketer or web designer knows that a website has under three seconds to grab a users attention. Any form of friction will result in your target and audience going [...]
4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough
Agencies
Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients' [...]
With October Behind Us, Amazon Wastes No Time Kicking Off the Holiday Shopping Season
Performance Marketing
On its Black Friday Deals Store, Amazon began rolling out thousands of holiday deals with new sales and promotions launching nearly “every five minutes.”
Business IS Personal, and Other Leadership Rules
Performance Marketing
“Business is one of the most human things in the world,” Simon Sinek said early on in his presentation during &THEN. He shared that when he hears someone say, "It’s [...]
4 Ways to Ensure Your New Business Will Be a Heroic Journey, Not an Epic Failure
Performance Marketing
The hero's journey is an archetype that appears across literature, movies and TV—and even in the world of business where every entrepreneur is the main character of his or her [...]
Millennial Microaggression: Aren’t All Seniors Digital Dimwits?
Performance Marketing
In both my consulting business and my teaching I frequently hear Millennials talk about seniors not being tech savvy. While the term “seniors” has different age boundaries, some as low [...]