Tecate thinks building a wall between the U.S. and Mexico is a great idea—as long as it's 3 feet tall and is used as a meeting place for guys from both sides of the border (and all sides of the political spectrum) to get together and have beers. The spot below, from Saatchi & Saatchi New York, will get a perfect media placement, too. It will debut Monday night on Fox News, Univision and Telemundo during the presidential debate between Donald Trump—who has proposed a much higher, less beer-friendly wall separating the nations—and Hillary Clinton.
It's no secret that boxing isn't what it used to be. And with two of its biggest stars, Manny Pacquaio and Floyd Mayweather, nearing the ends of their careers, the sport is looking for an infusion of young talent as it fights off competition from rival UFC. Enter 25-year-old Mexican standout Saul "Canelo" Alvarez.
Tecate Light has been doing quite well lately despite only advertising on a regional level. The lager is currently brewed by Mexican Heineken subsidiary Cuauhtémoc Moctezuma, but it has quietly become the fastest-growing light beer in the United States on the strength of brand loyalty among bilingual Hispanics.
While some brands have touted Facebook's advertising capabilities in recent years, other marketers and researchers have critici
Turns out encouraging people to whiz on trees isn't sound marketing policy. Mexican beer brand Tecate found this out recently when it took down billboards in Los Angeles and San Francisco that associated the image of a tree with the Spanish word for "bathroom"—along with the suggestion that life is easier for guys.