Tecate Will Ambush Tonight’s Debate With This Trump-Mocking Ad About Building a ‘Beer Wall’
Creativity
Tecate thinks building a wall between the U.S. and Mexico is a great idea—as long as it's 3 feet tall and is used as a meeting place for guys from [...]
Tecate Sorry for Billboards Encouraging Men to Pee on Trees
Creativity
Turns out encouraging people to whiz on trees isn't sound marketing policy. Mexican beer brand Tecate found this out recently when it took down billboards in Los Angeles and San [...]
Brewers Tap Hispanic Consumers
Brand Marketing
American brewers are directing their attention to a demographic that they hope will be the answer to a third consecutive year of declining sales volume.