After Upgrading Properties, JW Marriott Hires a New Lead Agency
Brand Marketing
When M&C Saatchi bought a third of SS+K late last year, it gave domestic player SS+K access to overseas markets via M&C's 21 offices outside the United States. Now, the [...]
Bradley Cooper Is Hot, but Not Quite Cool Enough, in Team One’s Hard-to-Believe Häagen-Dazs Ad
Creativity
That hunky Bradley Cooper can do anything he wants, you understand, including strolling into an elegant cocktail party eating ice cream straight out of the container. Lapses in etiquette be [...]
Lexus Hides Swimsuit Models in Interactive ‘Sports Illustrated’ Ad
Creativity
Automakers seem to love the Sports Illustrated swimsuit issue—probably because women wearing little clothing have been a staple of auto ads for generations. Last year we saw Ford sneak a [...]
Lexus Print Ad Roars to Life, With a Little Help From an iPad
Creativity
We've written before about print ads that don't just sit there looking pretty. Here's the latest one: a Lexus ad in the Oct.
Lexus Goes Mobile With ‘Draw Something’
Performance Marketing
Lexus hopes to draw a young adult audience by running its biggest mobile game ad integration today through Friday. Augmenting a larger campaign for the 2013 Lexus ES that began [...]
Media Plan of the Year 2012
Brand Marketing
With the proliferation of media choices comes the natural evolution of media strategies. Here, Adweek singles out some of the most innovative and effective brand blueprints of the last year [...]