Lexus is returning to the Big Game with a new tagline.
Lexus wants you to know it's the hottest automobile brand around. So, it made a red-and-green, hotter-than-hell Sriracha version of its new Lexus IS sports sedan.
Lexus has rolled out its 2016 Christmas campaign, the latest installment of its "December to Remember" sales event advertising from agency Team One, and it has various adults manipulating kids into hitting up Santa for a Lexus this year.
Some things in Los Angeles always remain: palm trees, the Santa Ana winds, convertibles, In-N-Out Burger. But the country’s second-largest media market has also witnessed its share of change, much […]
It's not enough for Johnnie Ingram to leave his footprint on the ad business. The new creative director at Team One in Los Angeles had himself rendered in 3-D so his friends and former colleagues "can have a little piece of Johnnie wherever they may go," according to the agency's tongue-in-cheek announcement of his arrival on the West Coast.
It's a small, windowless room on the second floor of ad agency Team One's expansive Playa Vista, Calif., complex, yet it's also a portal for globe-trotting, deep-sea exploration and space travel. Or, as executive creative director, digital, Alastair Green puts it, "Alice stepped through the looking glass, and this is the other side."
ABC and sponsor Lexus are hyping the midseason return of Quantico with the network's first virtual reality experience, which takes viewers inside a specially scripted mini-episode of the terrorism drama. Quantico's writers helped agency Team One create the 3:30 video, watchable by anyone on YouTube 360 and via the Littlestar Cinema VR app for users of Samsung smartphones and Samsung VR gear headsets. The YouTube 360 perspective mimics the head-swivel of better-equipped VR viewers: You navigate the screen with your cursor, or click the arrows to turn the camera angle, as you help two series characters find and capture a bad guy (or rather, an FBI agent playing one).
Watching drones in action during commercial shoots tends to bring out the kid in Kevin Buth, creative director of ad agency Zambezi.
A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional dead end at best and career suicide at worst.