Lil Buck Defies Gravity Again in Lexus’ Artful Super Bowl Spot
Brand Marketing
Lexus is returning to the Big Game with a new tagline.
Need a Creative Director? You Can 3-D Print This One
Creativity
It's not enough for Johnnie Ingram to leave his footprint on the ad business. The new creative director at Team One in Los Angeles had himself rendered in 3-D so [...]
West Coast Ad Agencies Are Building On-Site Labs to Experiment With Virtual Reality
Performance Marketing
It's a small, windowless room on the second floor of ad agency Team One's expansive Playa Vista, Calif., complex, yet it's also a portal for globe-trotting, deep-sea exploration and space [...]
ABC and Lexus Team Up for Special VR Mini-Episode of Terror Drama Quantico
Creativity
ABC and sponsor Lexus are hyping the midseason return of Quantico with the network's first virtual reality experience, which takes viewers inside a specially scripted mini-episode of the terrorism drama. Quantico's [...]
Drones Are Flying High With Buzzy Brands Like Pizza Hut and Nike
Performance Marketing
Watching drones in action during commercial shoots tends to bring out the kid in Kevin Buth, creative director of ad agency Zambezi.
How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood
Brand Marketing
A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional [...]