Kellogg’s Lazar Heads to Team Detroit
Brand Marketing
Betsy Lazar, whose car experience spans both the agency and marketer worlds, replaces Andrew Prakken as chief media officer at the Dearborn, Mich.-based agency.
WPP Launches New Lincoln Unit
Brand Marketing
WPP today unveiled plans for a new, as-yet-unnamed agency, dedicated to Ford Motor's Lincoln nameplate.
Art-School Ads Brilliantly Parody Anti-Drug PSAs
Creativity
If art is your drug of choice, you'll appreciate these wonderful print ads from Team Detroit for that city's College for Creative Studies. Each parodies the kind of overwrought, family-in-crisis [...]
Fake Press Conference Puts Real Heat on Ford
Creativity
If the goal of "surprise reveals" in advertising is to get unscripted responses that leave viewers buzzing, then Ford has struck gold with one of its new "Drive one" ads [...]
Team Detroit’s Chief Takes WPP Role
Brand Marketing
The head of Team Detroit, the agency that manages WPP Group’s global Ford business, is moving to New York to steer global business development for WPP. George Rogers, CEO of [...]
Lecherous Non-Human Pitching Ford Focus
Creativity