WPP is rebranding its Ford-dedicated agency, Team Detroit, to better reflect the global evolution of its marketing resources. Global Team Blue is the new identity for Team Detroit, Blue Hive and Retail First which have been working on behalf of Ford for over nine years.
There are many PSA campaigns out there warning people not to use cellphones while driving, but few are as wonderfully simple as this one—Blue Hive Brazil and Team Detroit's Instagram posts for Ford Motor Co.
Is it possible that so-called connected cars will soon customize an owner's vehicular experience according to data such as if the person starts the engine at certain times of the day, listens to Jay-Z or is driving in the rain?
Kurt Unkel, global president of VivaKi’s Audience on Demand, is moving over to WPP’s Team Detroit as chief digital officer, according to sources.
A veteran car guy is getting back into the game. David Murphy, who used to run Saatchi & Saatchi’s lead office on Toyota, has become president of Team Detroit, WPP Group’s main hub for its global Ford business. He starts Aug. 1.
A few weeks ago, auto enthusiasts Clay Smith and Rob Scafidi were posting random comments on the car blog Jalopnik about the 2013 Ford Fusion.
André Cassagnes, inventor of the Etch A Sketch, died Jan. 16 at the age of 86. Now, the brand's ad agency, Team Detroit, has crafted this tribute to the man.