Team Detroit

WPP Rebrands Its Ford-Dedicated Agency to Reflect Its Expanded Reach

WPP is rebranding its Ford-dedicated agency, Team Detroit, to better reflect the global evolution of its marketing resources. Global Team Blue is the new identity for Team Detroit, Blue Hive and Retail First which have been working on behalf of Ford for over nine years.

Ford Is Using Instagram Perfectly for These ‘Don’t Like and Drive’ Posts

There are many PSA campaigns out there warning people not to use cellphones while driving, but few are as wonderfully simple as this one—Blue Hive Brazil and Team Detroit's Instagram posts for Ford Motor Co.

Ad of the Day: Ford Pranks Guys by Sending Them on a Blind Date With a Stunt Driver

Prestin Persson really drives men wild in Ford's "Speed Dating" prank for the Mustang.

Connected Cars Intersecting With Wearable Tech: The New Mobile Marketing?

Is it possible that so-called connected cars will soon customize an owner's vehicular experience according to data such as if the person starts the engine at certain times of the day, listens to Jay-Z or is driving in the rain?

Kurt Unkel Is New Digital Chief at Team Detroit

Kurt Unkel, global president of VivaKi’s Audience on Demand, is moving over to WPP’s Team Detroit as chief digital officer, according to sources.

David Murphy Heads to Team Detroit

A veteran car guy is getting back into the game. David Murphy, who used to run Saatchi & Saatchi’s lead office on Toyota, has become president of Team Detroit, WPP Group’s main hub for its global Ford business. He starts Aug. 1.

Ford Puts Blog Fans in Driver’s Seat

A few weeks ago, auto enthusiasts Clay Smith and Rob Scafidi were posting random comments on the car blog Jalopnik about the 2013 Ford Fusion.

Organic Expands Management Team

David Shulman continues to build out his new leadership team at Organic.

Microsoft Rolls Out Windows 8 Ads

Microsoft’s goals with Windows 8 and its Surface tablet are nothing if not lofty.

Etch A Sketch Honors Its Late Inventor With Lovely, Sad Tribute Ad

André Cassagnes, inventor of the Etch A Sketch, died Jan. 16 at the age of 86. Now, the brand's ad agency, Team Detroit, has crafted this tribute to the man.