Marketers Are Taking Out-of-Home to the Next Level With Digital Activations
Brand Marketing
Out-of-home experiential advertising can be a boon to brand awareness, but recent campaigns from Coca-Cola and Jimmy Dean show how marketers are trying to magnify the effect of these efforts [...]
Boston Terriers Are the Latest Breed to Get the Star Treatment
Brand Marketing
Every dog has its day—and today definitely belongs to the Boston terrier. After starring in a rash of ads back in the early aughts, the breed is back in a [...]
A Guide to L.A.’s Biggest and Buzziest Shops
Brand Marketing
1. Gifted Youth Chris Bruss, president; Dal Wolf and Josh Martin, executive producers; Ryan McNeely, creative director Head count 7-20, depending upon booked jobs
Pepsi Re-Ups Protagonist, Keeps Getting Social
Brand Marketing
In recent years, Pepsi has basked in the glory of industry-lauded moves like sponsoring Beyoncé’s Super Bowl halftime show and the social-media-and-goodwill-focused Pepsi Refresh Project.
Adweek’s Top 10 Commercials of the Week
Brand Marketing
First Mover: Robert Harwood-Matthews
Brand Marketing
Specs Age 42 New gig President, TBWAChiatDay, New York Old gig Group president, TBWA U.K.