These Clever McDonald’s Outdoor Ads Have Giant Bites Taken Out of Them
The images are instantly identifiable as McDonald's products and yet feature no logo.
Why Brands Like Under Armour and Gatorade Are Making Immersive, Interactive Games
Brand Marketing
It's no secret that brands are having a difficult time getting consumers with ever-shrinking attention spans to focus on, never mind notice, traditional advertising.
This Company Is Creating Branded Highlight Videos for Canada’s Olympic Coverage
Brand Marketing
Canadian sports retailer Sport Chek has constructed a war room for its Olympics coverage, using real-time footage of the games to create supercuts highlighting Canadian Olympians for 90-second spots.
TBWA\Chiat\Day Names New Executive Leadership Team in Los Angeles
Brand Marketing
The Los Angeles office of TBWA\Chiat\Day announced a series of promotions today, naming three new leaders in its creative and strategy departments.
TBWA\Chiat\Day Hires Old Navy’s Top Marketer to Lead Its Los Angeles Division
Brand Marketing
Today, TBWA\Chiat\Day announced it has hired Erin Riley to serve as president of its Los Angeles office. Riley joins the Omnicom network after serving as vp of marketing and brand [...]
McDonald’s Turns Placemats Into Little Music Production Stations Connected to Your Phone
Creativity
Wasn't it fun when we were kids to doodle on restaurants' paper placements with crayons? Well, McDonald's has introduced a high-tech, musical version of that sort of play with McTrax—a [...]