TBWA is using International Women's Day as a time to underscore the ongoing gender disparity in the advertising world, where women influence nearly 80 percent of purchase decisions yet produce just a fraction of the creative work.
When ad and marketing industry leaders get together at major conferences to talk about simplifying the business while also insisting everything needs to happen faster—including change—it's easy to point out the seeming contradiction in what they say.
This week, the Omnicom Group revealed its not-so-secret weapon in classic Transformers style.As part of an effort to more effectively serve a wide range of global clients across agencies, the holding company combined the New York-based studio production departments of BBDO, DDB and TBWA, forming a single entity called eg+ worldwide.
More than any city in the world, Los Angeles defines creativity. It is shaped by a massive entertainment industry, storied creative agencies and a burgeoning maker and startup culture. But its creative energy also is driven by the powerful intangibles of optimism and renewal. And with digital technology linking it not only to Chicago and New York but also South America and Asia, L.A.
Omnicom Group evp Troy Ruhanen is the new chief at TBWA, replacing Tom Carroll, who has been president and CEO since 2007, Omnicom confirmed. Carroll has been bumped to chairman.Jean-Marie Dru will continue to serve as chairman, TBWA agency network.
Infiniti Motor Co. has narrowed its agency search to four finalists in its global creative review and TBWA, the incumbent since the late 1990s, is not among them.
The Cannes Lions International Festival of Creativity has named advertising legend Lee Clow the recipient of the 2013 Lion of St. Mark.