Turner Heads Into Upfront Bristling With Programming and Ad Sales Innovation
April 4 was a day that Turner president David Levy had been looking forward to "for many, many years," he says. For the first time in television history, his networks [...]
Samantha Bee’s New Show Got Its Highest Ratings on Adult Swim, but Won’t Keep Airing There
To make a huge splash for Monday's premiere of its new TBS show, Full Frontal with Samantha Bee, Turner simulcast the program on five networks. The experiment was a success—but [...]
As eSports Grows Online, TV Networks Like TBS and ESPN Are Hoping to Cash In
Performance Marketing
When TBS premieres its inaugural eSports competition on May 27, advertisers and programmers will be watching closely to see if the nascent world of organized multiplayer video gaming is ready [...]
From Reducing Ad Time to Battling Netflix, Here’s How the TV Industry Is Gearing Up for 2016
The broadcast and cable networks, along with streaming services like Netflix, Hulu and Amazon, have spent the past two weeks at the Television Critics Association's winter press tour, sharing their [...]
How Brands Are Getting in on the Joke With Comedies Like Angie Tribeca
In TBS' new police satire Angie Tribeca, no TV drama trope is left unscathed—including product integrations.
How Angie Tribeca’s Marketing Perfectly Matched the Show’s Satirical Tone
For audiences growing weary of the tired genre of cop dramas, TBS has something new for you: a cop drama. Or maybe not.