Twitter Ads Get DVR-Like Buying Platform
Performance Marketing
Facts first. Twitter owns the social TV market, advertisers want to run their second-screen ads on Twitter and Twitter's recently introduced ad API will better enable that.
Tweenage Wasteland
Performance Marketing
OMG, tweens are such a headache. That’s not news to parents who regularly grapple with their own prepubescents, but Mark Zuckerberg may be about to find out too.
Facebook Finally Unwraps Mobile Ads
Performance Marketing
The knock on Facebook has been its inability to monetize mobile—the company said as much in a regulatory filing submitted last month. But today, it took a step toward shoring [...]
Industry Reacts to GM’s Decision to Pull Facebook Ads
Performance Marketing
When Nissan debuts its newest Altima model next month, it will be the automotive brand’s biggest digital spend ever.
Vodafone projection-maps history of mobile
Creativity
It's 3-D projection-mapping day on AdFreak! Here's another cool production on a much smaller scale than the Hyundai building side. It's a clip from Vodafone U.K. by TBG Digital showing [...]