Taykey

Agencies Square Off in Hot Dog Eating Contest

If you're agency staffer in New York today and want to see industry peers do their best Takeru Kobayashi impressions (i.e., stuff their faces with frankfurters), you might want to head over to

Data Points: Social Savior

With all the DVRing and ad-skipping going on, social TV apps offer the promise that the chance to chat in real time with fellow fans can lure people back to live TV (and the commercials). But is social TV generating more involvement with the ads or just a distraction?