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The Biggest Threat to Our Business … Hovering and Heinous

Performance Marketing

In the world of fiscal policy – if there’s a public or private behavior that has a disagreeable effect, then government has a tool to move behavior to a desired [...]


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Be Careful What You Tweet, Pin or Check Into—Someone’s Watching

Performance Marketing

In April you may have tweeted how much you hate doing taxes. Sometime later you may have been browsing the Web and noticed ads for TurboTax popping up. That probably [...]

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10 Ads About Taxes to Watch Instead of Filing Yours

Creativity

Tax Day is April 15, except this year it's not. This year it's April 17—because April 15 is a Sunday, and April 16 is Emancipation Day, a holiday, in the [...]