How to convince fast-food diners that Burger King's Big King burger is a superior option to the iconic McDonald's Big Mac? Invite Golden Arches superfans to Brazil, feed them the new competition, and then brand them with tattoos.
There's a certain amount of pressure on designers when they decide to get tattoos. It's like a hairdresser's hairstyle, or an architect's home—the choices you make seem weightier, more personal somehow, given your background. Creative Bloq recently asked 21 designers to show off their tattoos, and explain what makes them special. And the designs, and inspirations, are varied and fascinating.
Reebok is offering fitness junkies a chance to earn a yearlong sponsorship deal worth about $5,800, with a major catch: the prize will only go to the fanatic who gets the largest tattoo of the brand's logo in a one-day pop-up studio.
Get scarred for life for a little extra cash! That's the tempting offer being floated by New York City's Rapid Realty, which is offering employees 15 percent raises if they get the company's logo tattooed on their person.
As a mother of three, Shelly Coffman didn’t really have a ton of extra time to become a “mompreneur,” but she did. And with her MBA and an extensive background in securities law, it wasn’t exactly logical to go into a business with a product historically linked with sailors and convicts, but she did that, too.
BuzzFeed's article about human billboards—defined here as people who tattoo advertisements or brand logos on themselves—is quite illuminating, if a little tragic.
Sailor Jerry Rum is giving away 101 free tattoos to honor what would have been the 101st birthday of the brand's namesake—tattoo artist Norman "Sailor Jerry" Collins. (Alas, Collins died in 1973 at age 62.) If
Tat-vertising seems to be all the rage. People get some sort of twisted pleasure from watching other people permanently etch crap on their bodies on behalf of brands. (It's probably a mix of awe and superiority.) Regardless, the genre may be the closest thing to a guaranteed viral advertising stunt.