3 Steps to Complete a Competitive Content Marketing Review
Performance Marketing
You’ve got to know what’s out there if you’re going to attract the audience you want. So it’s worthwhile to evaluate your content marketing in relation to what’s already out [...]
Before Publishers Can Unlock Reader Revenue, They Need to Convert Unknowns
As publishers move to monetize their audiences directly, audience relationships become more important than ever. While publishers invest in targeting and personalization technology that uses data to build these relationships, [...]
How Your Data Can Make or Break Your Direct Mail Marketing
Performance Marketing
In this digital world, marketers have access to more data than ever before; which could be great or disastrous. Which has it been for you? We will take a look [...]
It’s Time for Publishers To Build Trading Desks of Their Own
Editor’s Note: We want to highlight this post from contributor Tony Mamone from last fall for two reasons: One, because it’s a visionary piece on why and how publishers should [...]
5 Ways Publishers Can Hyper-Target Print Like Digital Marketers
Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it. Our out-of-date, out-of-synch approaches to magazine advertising proposals [...]
Ad Targeting Alone Is Not Enough: Advertisers Need Appropriate Context
The recent brouhaha surrounding Google’s inability to provide 100% assurance that brand advertisers won’t find their ads adjacent to objectionable content is just a dramatic manifestation of a long-simmering problem. [...]