targeting

Pinterest Takes a Page From Facebook’s Playbook and Steps Up Its Ad-Targeting Game

Today, Pinterest is launching three new types of targeting aimed at helping brands fine-tune their Promoted Pins, the site's two-year-old ad product. Up until now, brands have primarily used Pinterest's own data to target ads based on someone's interests, location or type of device.

Why You Should Be Ready to Talk About Data This Year at Cannes

Data is arguably the most disruptive force in digital advertising today.

Twitter’s New Event Targeting Lets Brands Plan Months Ahead for Live Campaigns

Twitter is already a go-to place for brands when it comes to special events and important days. It's a place where the conversation naturally gravitates during, say, the Super Bowl or elections.

Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins

Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated.

How Facebook Targets Ads Globally Based on Users’ Phones

How do you get the word out about Durex in Indonesia or Coca-Cola in Kenya? How does Nestlé target consumers in rural India?

Twitter’s Tailored Audiences Program Gets More Targeted

Marketers now have new tools with which to target Twitter users in its Tailored Audiences program, the social messaging platform announced today.

ESPN Is Now Targeting You Via Online Radio

As part of a companywide effort to up its digital ad game, ESPN is looking to innovate in an area often shunned by tech advancements: radio. 

Microsoft Vet Promises Publishers a Better Deal

Given that performance advertising still tends to dominate the online ad world, and given that banners remain stubbornly