Adobe Testing Cross-Device Personalized Video Ads
Performance Marketing
An ad is not an ad is not an ad—particularly when shown across TV, online, tablet and smartphone—even when created by the same advertiser.
Epsilon Promises More Personal Email Ads
Performance Marketing
Email marketers are about to be swimming in new ways to reach their subscribers. This week Facebook will begin letting brands target their email subscribers with ads on Facebook, and [...]
Facebook Adopts Direct Marketing Tactics for Display Ads
Performance Marketing
Direct marketing often gets a bad rap. People don’t like talking about mailing lists and CRM if they can instead jaw on about this or that viral/disruptive/engaging/[insert jargon] campaign. But [...]
Twitter Brings Interest Targeting to Promoted Tweets, Accounts
Performance Marketing
Twitter’s pitch to advertisers just got a whole lot more interesting. Marketers can now target Promoted Tweets and Promoted Accounts based on users’ interests.
Nielsen Uses TV and Web Data in New Targeting Effort
Performance Marketing
Nielsen’s been fairly busy attempting to connect the dots between TV and online advertising. Today, the research firm is announcing Nielsen Online Audience Segments—TV Viewing, a program that’s designed to [...]
New Google Privacy Policy Expands Ad Targeting Options
Performance Marketing
Google's change in its privacy policies, announced earlier this week, was widely covered for its implications for consumers. But it also will mean changes for advertisers.