targeted ads

Google Builds a Data Platform That’s the Last Piece of Its Ad Empire

Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans.

This Ad Campaign Starts With Cool Cinemagraphs on Instagram, Then Follows Up on Facebook

Twitter’s 2014 Strategy: The Intersection of Video and Data

Twitter is doubling down on its second-screen pitch.

FTC’s Ad Regulator Plans to Focus Heavily on Native and Mobile

Specs Who Jessica Rich Age 51

Facebook Facing Class Action Suit Over Privacy

Facebook is starting off the year under fire once again for allegations that it has violated its users' privacy. Two Facebook users have filed against the social network for using the content of private messages as data for targeted advertising.

Users More Likely to Click On Ads With AdChoices Icon

Transparency and choice go a long way toward making Internet users comfortable with receiving interest-based ads, according to the results of a poll from the Digital Advertising Alliance.

Google Might Want to Rethink Scanning Gmail

Google may want to rethink delivering targeted ads based on email scans. A federal judge this morning declined Google's request to dismiss a class action lawsuit that alleged Google's scanning of Gmail violates federal and state wiretapping laws.

Poll: Targeted Advertising Is Not the Bogeyman [Updated]

Consumers may be worried about Internet privacy, but targeted advertising is the least of them. In fact, only 4 percent were concerned about behavioral targeting, according to a Zogby Analytics poll commissioned by the Digital Advertising Alliance.

Want to Opt Out of Targeted Mobile Ads? There’s an App for That

The mobile counterpart to the ad industry's ad choices self-regulatory program that allows consumers to opt-out of online-targeted ads is finally here. And yes, there's an app for it.