TargetCast

New York Life Launches a Creative Agency Review

Another insurance company is launching an agency search: New York Life is reviewing the creative business currently handled by Havas Worldwide, a client rep confirmed.

MDC’s Assembly Creates and Fills a New Strategic Role

Paul Beck is joining Assembly, the MDC-owned media agency launched earlier this year, in the new role of director, strategic services.

MDC’s Assembly Gets Bigger Through Another Merger

MDC Partners is merging media units again. Seven months after TargetCast merged with RJ Palmer to create Assembly, Assembly is absorbing Doner Media, the media planning and buying arm of Doner. 

Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews

The mattress business has seen a big bounce in reviews this year.

Initiative Wins Serta’s Media Account

Serta has shifted its media business to Initiative after a review. The Interpublic Group shop will handle planning and buying of media in traditional and digital channels. Annual media spending is estimated at $30 million.

TIAA-CREF’s Review Was a 4-Horse Race

The Martin Agency outstripped three other contenders to land TIAA-CREF's advertising account, according to sources. Sources identified the other finalists as Lowe Campbell Ewald; Partners + Napier (which pitched with media incumbent TargetCast); and Digitas, the creative incumbent.

Pretty Much Everyone Is Doing Native Ads Now

With more marketers eager to shift their messages away from dull display ads to more creative and effective digital formats, news organizations continue to embrace native advertising, if cautiously.

Bacardi Is Mindshare’s 3rd Big Win This Year

Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year.

Bacardi Cuts to Four in Media Review

Bacardi has narrowed the list of contenders in its U.S. media review to four, according to sources. Sources identified the shops as Mindshare, TargetCast, Horizon Media and the incumbent, KSL Media. Ark Advisors in New York is managing the process. Ark and the Miami-bassed Bacardi could not immediately be reached for comment. 

TIAA-CREF Reviews Its Advertising Business

Financial planning player TIAA-CREF is talking to agencies about its creative and media business. The company has issued a request for proposals to more than a dozen agencies that’s due back this week, according to sources. Based on submissions, TIAA-CREF marketing leaders are expected to narrow the field to about six shops that they will visit.