New York Life Launches a Creative Agency Review
Brand Marketing
Another insurance company is launching an agency search: New York Life is reviewing the creative business currently handled by Havas Worldwide, a client rep confirmed.
TIAA-CREF’s Review Was a 4-Horse Race
Brand Marketing
The Martin Agency outstripped three other contenders to land TIAA-CREF's advertising account, according to sources. Sources identified the other finalists as Lowe Campbell Ewald; Partners + Napier (which pitched with [...]
Pretty Much Everyone Is Doing Native Ads Now
Performance Marketing
With more marketers eager to shift their messages away from dull display ads to more creative and effective digital formats, news organizations continue to embrace native advertising, if cautiously.
Bacardi Is Mindshare’s 3rd Big Win This Year
Brand Marketing
Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year.
Bacardi Cuts to Four in Media Review
Brand Marketing
Bacardi has narrowed the list of contenders in its U.S. media review to four, according to sources. Sources identified the shops as Mindshare, TargetCast, Horizon Media and the incumbent, KSL [...]
TIAA-CREF Reviews Its Advertising Business
Brand Marketing
Financial planning player TIAA-CREF is talking to agencies about its creative and media business. The company has issued a request for proposals to more than a dozen agencies that’s due [...]