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Ad of the Day: Watch Gwen Stefani and Target’s Live Four-Minute Ad on the Grammys

Brand Marketing

Target has been involved in plenty of musical collaborations over the years—notably with Imagine Dragons, Justin Timberlake and Shakira.


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For Hallmark Channel, Christmas Is the Most Wonderful (and Lucrative) Time of the Year

Convergent TV

Now that Thanksgiving is over, most networks are preparing to roll out their Christmas-themed shows and specials for December. But Hallmark Channel is way ahead of them.

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This Target Store Just Got Trolled by Black Friday Ads With Hilariously Fake Deals

Creativity

Target was the benefactor of an online troll in August, when Mike Melgaard came to the retailer's defense on Facebook, telling commenters off for criticizing its move away from gender-based labels [...]

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J. Crew and American Girl Embrace Social Commerce Ads for the Holidays

Performance Marketing

Add J. Crew and American Girl to the list of retailers betting big with their holiday campaigns on ad units launched by Facebook and Instagram.

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Target’s Big Digital Holiday Campaign Combines Snapchat, Facebook and Instagram

Performance Marketing

Target is bringing out all the digital (jingle) bells and whistles this year for its holiday campaign, which plays out across Snapchat, Facebook, Instagram and other apps.

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Target’s Holiday Campaign Brings a Magical Story to Life Across TV, Digital and Its Stores

Brand Marketing

Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways.