Target Channels Hamilton and The Nutcracker for Holiday Campaign Aimed at Hispanic Shoppers
Brand Marketing
Halloween is almost here, which means it's time for retailers to roll out their plans for the holiday season. First up is Target, whose holiday spots from 72andSunny and Team [...]
Why Walmart and Big 5 Sporting Goods May Benefit Greatly From Sports Authority’s Demise
Performance Marketing
The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the [...]
Persona Marketing Tricks
Performance Marketing
How does a marketer go about creating the most effective set of personas? The first step is to create the 360-degree customer view out of available data. Personalization must be [...]
Target and Lancome Produce Snapchat’s First Ecommerce Ads
Performance Marketing
After slowly testing more interactive ads in recent months, Snapchat is open for ecommerce. Lancome and Target started running shoppable ads today within Cosmopolitan's Discover channel—the hub of the app [...]
Why More Brands Are Embracing Plus-Size Models
Brand Marketing
Earlier this year, Sports Illustrated made national headlines for featuring a plus-size model on the cover of its iconic Swimsuit Issue for the first time ever. Upon the cover's reveal, [...]
Target Consolidates Media Business at GroupM After 46-Year Relationship With Haworth
Brand Marketing
Target announced today it is consolidating its media planning and buying business at GroupM, ending the retail giant's decades-long relationship with Haworth Marketing + Media.