Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]
Everyone approaches wellness differently. Maybe for you it's having a cup of freshly pressed juice in the morning. Maybe you're building up to run a marathon soon, so you frequently jog. Maybe you've started meditating and now you can't stop talking to your friends about its benefits.
Holiday TV ad spending is off to a strong start this year, with brands shelling out $869.7 million on holiday-themed national ads so far in 2016. That's an increase of 13.7 percent over the same period last year.
Halloween is almost here, which means it's time for retailers to roll out their plans for the holiday season. First up is Target, whose holiday spots from 72andSunny and Team Arrow Partners are aimed specifically at Hispanic shoppers, which over-index in Target's customer base.
James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy.
Stewart K. Widdess probably didn't think he was making history. For the time being, all he had to make was a name and a logo. It was 1961, and Widdess was the publicity man for Dayton's in Minneapolis. A downtown landmark since 1902, Dayton's was a fancy department store that sold things like fine jewelry and cashmere sweaters.
Star Wars isn't just a series of movies. It's a way of life. In a new minute-long ad from Target, a girl testifies to modeling her behavior on Princess Leia, a mother takes parenting cues from Yoda, and a teacher uses George Lucas' Shakespeare-influenced story lines to engage students in the Bard's own works.
For retailers, the back-to-school season is especially lucrative, which makes it all the more important to ensure the message is impactful to young people. Nipping this problem in the bud, Target's back-to-school campaign puts the kids themselves in charge. The ads don't just star kids—they were written and directed by kids, who also illustrated the sets. Helping to organize the action was 826LA, dedicated to helping youth develop creative writing skills, and agency Adolescent.
The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the 28-year-old sport
After slowly testing more interactive ads in recent months, Snapchat is open for ecommerce. Lancome and Target started running shoppable ads today within Cosmopolitan's Discover channel—the hub of the app where media brands publish daily stories.