Need Prospects? 5 Direct Mailing List Types to Help You Find Them
Performance Marketing
Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects? There are so many mailing list options, [...]
Is a Unified Audience Data Platform Within Reach for B2B Publishers?
For last few years, one topic has dominated my discussions with fellow B2B executives. From digital executives to audience directors to business leaders, everyone is focused on, and talking about, [...]
When Your Price Really Is Too High
Performance Marketing
When I get asked by sales professionals all around the county how they can overcome the “Your Price is Too High” objection, my response is you must first understand that [...]
Our First Arc Awards Winners Represent the Best in Branded Storytelling
Brand Marketing
Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons [...]
Why mindybodygreen’s Brand Partnerships Are Making It a Digital Leader for Health and Wellness
Performance Marketing
Everyone approaches wellness differently. Maybe for you it's having a cup of freshly pressed juice in the morning. Maybe you're building up to run a marathon soon, so you frequently [...]
Walmart, Target and Verizon Have Spent the Most on Holiday TV Ads So Far This Year
Holiday TV ad spending is off to a strong start this year, with brands shelling out $869.7 million on holiday-themed national ads so far in 2016. That's an increase of [...]