How Can the Publishing Industry Compete to Attract the Brightest Young Talent?
I’m not a recruiter; I’ve never been a recruiter. I’ve hired a lot of people over the years and when I look back I can honestly say that I’m not [...]
How to Stop Your Best Creatives From Leaving You
Brand Marketing
Recently I almost lost a superstar creative to another agency, and it really taught me something.
5 Agency Leaders on Which Industry Changes Keep Them Up at Night
Brand Marketing
As 2014 winds down, Adweek asked advertising and media leaders about what's been top of mind for them this year. Across marketing disciplines, there are nuances among their concerns but [...]
The ‘Sustainability’ of Giving Back: How Marketers Look After Their Own
Performance Marketing
Sustainability in business is often referred to as "the triple bottom line"—financial, environmental and social. This past week, I had the opportunity to see firsthand how we—as marketers—address social sustainability, [...]
8 Recommendations Before Hiring New Digital Direct Marketing Talent
Performance Marketing
If you're an employer that recognizes you need new digital direct marketing approaches, you may be apprehensive about hiring new talent. Here is an eight-step plan to install the right [...]
Losing Talent Is What Keeps These CEOs Awake at Night
Brand Marketing
Asked today to identify the No. 1 threat to their businesses, the leaders of agencies and new technology companies differed a bit in their responses but overlapped on the issue [...]