How to Improve Employee Retention With a Thoughtful, Multi-Stage Hiring Process
Sometimes the potential talent to join our team is right in front of us and then what? We freeze. It’s like the dog that catches the ice cream truck… now [...]
In a Divided Country, How Agencies Can Use Their Reach to Rebuild Trust and Inspire
Brand Marketing
Our agency is no different than yours. Tough, sensitive. Young, old. Black and white. Full of usually hopeful, sometimes brilliant, mostly crazy storytellers. And like many of you, on the [...]
Why Agencies Should Spend More Time and Effort Retaining Their Strategy People
Brand Marketing
The ad industry is losing more talent than it's gaining, according to a LinkedIn study—"The Truth About Strategy Talent"—done in partnership with the 4A's. In 2015, the ad industry experienced [...]
5 Things to Consider When Trying to Match the Right Celebrity With Your Brand
Brand Marketing
There's no question that a celebrity can bring instant attention to your marketing campaign.
5 Themes Millennials Should Keep in Mind as They Begin Their Careers
Brand Marketing
I've been doing a lot of reflecting over the past year. I wrote my first book, Power Your Happy: Work Hard, Play Nice, and Build Your Dream Life, which chronicles [...]
How the Power of Employee Engagement Will Boost Your Business
Performance Marketing
What if you could attract, retain and engage the world's best talent with purpose-driven employee engagement? And what if you could increase employee productivity while inspiring your workforce to become [...]