TAG Heuer

Condé Nast Traveler Is Set to Unveil a Fresh New Look

When Condé Nast artistic director Anna Wintour tapped Pilar Guzmán to lead Condé Nast Traveler last September, it was clear that a more stylish sensibility was coming to the sleepy brand.

New Year’s Resolutions Color Quiet Week for Brands on YouTube

Last week—with New Year's Day smack in the middle—was relatively quiet for big branded Web video efforts.

Tag Heuer Turns to Rokkan for Social Media

Tag Heuer, in a growing trend among brands, is heightening its focus on social media marketing by dedicating an agency to it.

Using the Familial to Sell the Familiar

Brands have long recognized the value of finding the perfect masculine embodiment for their products, be it Theodore Roosevelt touting the steady aim of A.H. Fox shotguns in 1909 or Brad Pitt flashing his stainless-steel TAG Heuer wristwatch a century later. The effect seems to work best on those occasions when a legendary man is pitching a brand with a comparable pedigree.