Marketers Can Now Buy Keyword-Based Mobile Ads for 100 Million Worldwide Locations
Performance Marketing
BARCELONA, Spain—A number of location-based ad-tech players are at Mobile World Congress this week to talk about the shift from online to real-world advertising, and xAd's pitch to global marketers is [...]
Deutsch Appoints 2 New Partners to Bolster Its Digital and Tech Offerings
Brand Marketing
Deutsch announced today the appointment of two new partners, tapped to help the agency expand its tech and digital services for clients. The agency added Trevor O'Brien as partner and [...]
Not Even Pitchman James Harden Knows What Taco Bell’s Super Bowl Ad Is About
Brand Marketing
Taco Bell is keeping its Super Bowl plans so under wraps that not even the celebrities in its ad know what they're selling. At least that's what the brand wants [...]
How Arby’s Turned Its Brand Around After Years With an Identity Crisis
Brand Marketing
Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for [...]
Will Taco Bell’s Big Super Bowl Reveal Be the Cheese-Engorged Quesalupa?
Creativity
Taco Bell says it has a huge new product to announce in its Super Bowl ad, but the surprise might already be out of the bag. Earlier this month the [...]
Taco Bell Elevates Brand Marketing Veteran Marisa Thalberg to CMO
Brand Marketing
Taco Bell has named Marisa Thalberg to lead the brand's marketing following the resignation of Chris Brandt. The latter had served as chief brand and concept officer at the taco [...]